Nissan’s director of product planning, Mark Perry, met with folks over at Inside Line to discuss the demographics of the company’s Leaf electric vehicle.Perry revealed some info that we’ve touched upon before, but with the company now able to glean data from the more than 19,000 Leaf pre-orders, a concise buyer profile has finally emerged:
They are very tech savvy, they are college educated and most drive less than 50 miles per day. Home ownership is a big component of the profile. And they’ve got garages.
In addition, Perry told Inside Line that 80 percent of Leaf buyers don’t drive a Nissan vehicle today and most own several other vehicles, including hybrids like the Toyota Prius. Here’s a rundown of what Perry had to say:
The average buyer of a 2011 Nissan Leaf is a 45-year-old baby boomer.
The typical buyer has an income of about 5,000 a year.
Buyers list energy independence and environmental consciousness as primary motivators for choosing the Leaf.
Blue is the most popular exterior color (35%), followed by silver, with black in last place.
75 percent of buyers are opting for the top-of-the-line SL trim level.
Bill Nye, The Science Guy, and Alyssa Milano have joined Lance Armstrong as celebs who have reserved the Leaf. Nissan spokesperson Katherine Zachary confirmed that the Tour de France extraordinaire is still in line to receive one of the first Leafs to reach U.S. shores. While Perry’s revelations don’t really surprise us, we’d definitely like to find out if you, our loyal readers, either slot in or fall outside of, the demographics listed above. Hit up the comment box below and let us know.
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